Cristina Freeman

About Cristina Freeman

Proven success in leading large and small brands, possessing deep expertise in e-commerce, performance and brand marketing, creative development, omnichannel strategies, and analytics. An articulate and persuasive communicator, bilingual in Portuguese and English. Proficient across all media channels, with expertise in SEM, Display/Video Programmatic, TV, Affiliate, Email, and Social. A proven track record of implementing innovative marketing strategies to achieve positive, measurable results. A creative problem solver with keen analytical skills and a proven record of driving revenue growth and building high-performing teams.Team Leadership: Built and led high-performing, cross-functional teams to achieve measurable results that aligned with target goals and supported organizational growth. Coached, mentored, and developed team members to achieve goals that supported the team growth strategies. Fostered a culture of empowered creativity, supportive accountability, open communication, and cross-functional collaborationClient Services: Proven success in delivering optimal results for Fortune 500 clients, including Banana Republic, Gap, Sephora, J.Crew, Madewell, Open Table, Hilton, Amazon, CHANEL, Academy Sports + Outdoors, Jones Apparel Group, Delta Airlines, Twentieth Century Fox, BankBoston, Sony Ericsson, Kellogg\'s, Nintendo, and Pillsbury. Consistently surpassed NPS (Net Promoter Score) goals with every clientMarketing Strategy: Demonstrated expertise in full-funnel media strategy from planning to execution, which includes media forecasting, GTM strategy, creative strategy, testing new emerging channels and platforms, and measurement aligned with overall business goals. Hands-on experience with multiple media, CRM, and business platforms such as Google Ads, Google Analytics, Meta, TikTok, DV360, The Trade Desk, MediaMath, Klaviyo, Shopify, Pinterest, Criteo, Triple Whale, and Northbeam.Business Management. Led the RFP process to select new media and technology partners and evaluate service solution providers. Acted as the primary point of contact for inquiries from prospective partners. Negotiated contracts and pricing with potential partners. Developed and implemented operational processes that aligned with organizational goals, client marketing strategies, and target objectives. Business Development: Built Programmatic Service as a new line of business for PMG, which included the vetting and selection of a Demand Side Platform (DSP) and added incremental revenue over four years

Experience

1. Group Director, Media Strategy

   Wpromote

   Sep 2025 — Present

Education

• Universidade Anhembi Morumbi

  Bachelor’s Degree, Marketing

  1998 — 2002

Skills

• Social Media Marketing
• Integrated Marketing
• Brand Management
• Marketing Strategy
• Google Adwords
• Sem
• Digital Marketing
• Budget Forecasts
• Team Leadership
• Google Analytics
• Media Planning
• Pay Per Click (Ppc)
• Marketing
• Project Management
• Online Marketing
• Ppc
• SEO
• Market Research
• Digital Strategy
• Display Advertising
• Advertising
• Online Advertising
• Search Engine Optimization (SEO)
• Budgets
• Search Engine Marketing (Sem)