Cristina Bautista
Ecommerce Marketing Manager - Checkout Experience @Newfold Digital
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WORK HISTORY
Ecommerce Marketing Manager - Checkout Experience @Newfold Digital
Own the strategy and execution for the checkout flow and new ACQ cross-sell experiences across the storefront for new and existing customers.Identify and implement opportunities to reduce checkout friction and improve conversion rates.Collaborate with UX, design, and engineering teams to implement enhancements to the checkout and cross-sell experiences.Conduct A/B testing and performance analysis to validate the impact of changes to checkout and cross-sell strategies.Develop and optimize cross-sell placements and logic to increase average order value.Stay informed on ecommerce best practices and competitor approaches to checkout and upselling.Manage and prioritize general website requests, coordinating with other Ecommerce Marketing Managers to ensure timely execution.
EDUCATION
University of North Florida
Bachelor's of Science, Communication, Journalism
SKILLS
ABOUT CRISTINA BAUTISTA
Professional looking to network with others in communications and marketing fields.
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