Cristina Dresch

Senior Experimentation Manager @Tesco

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2024 — Present

Senior Experimentation Manager @Tesco

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London, GB

Working together with product, data, design and engineering to drive experimentation across Tesco\'s online experiences.· Responsible for the end-to-end experimentation activity across key journeys of the groceries website and app· Develop behavioural targeting, personalisation and recommendations to improve site performance and customer experience· Build and test strong hypotheses, collaborating closely with Product, Design and other relevant teams· Actively contribute towards the prioritisation process and help shape the product roadmap

EDUCATION

2010 — 2011

Hult International Business School

Master

2007 — 2009

Unisinos

BA

SKILLS

Conversion OptimizationWordpressFacebookSocial Media MarketingDigital StrategyEmail MarketingAnalyticsOnline AdvertisingDigital MarketingSEOA/B TestingWeb AnalyticsE-CommerceUser ExperienceCmsOnline MarketingSocial MediaUsability TestingBlogging

ABOUT CRISTINA DRESCH

I\'m passionate about delivering great experiences that are valuable to both customers and…

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Cristina Dresch — Senior Experimentation Manager at Tesco in London, GB | Unifers