Cristina Donaldson

About Cristina Donaldson

I\'m a Data Integration Consultant with 15+ years of experience delivering scalable automation, workflow optimization, and system integrations across SaaS, public, and private sectors. I specialize in translating business needs into streamlined technical solutions—often reducing manual workloads by 50–60% and improving cross-platform collaboration.My work spans a wide range of tools and systems, including Workfront, Workfront Fusion, Salesforce, MS Dynamics, Sitecore, Qualtrics, Bynder, Brandfolder, Clockify, AWS, and more. I’ve led major data migrations, built powerful automations, and developed custom integrations that improve efficiency, accuracy, and visibility across teams.I\'m passionate about bridging the gap between strategy and execution. I bring a collaborative approach, deep technical knowledge, and a genuine commitment to helping businesses run smarter.

Experience

1. Sr Developer

   MERGE

   Dec 2021 — Present

   Led 1TB+ data migration from Wellcom to Workfront with zero data loss and minimal downtime.• Built integrations between Workfront and MS Dynamics, Salesforce, Anaplan, Clockify, GitHub, AWS, and others to streamline cross-functional workflows.• Developed DAM integrations (Sitecore, Aprimo, Bynder, Brandfolder) for seamless asset transfers and metadata syncing.• Automated critical processes such as UTM code generation, resourcing updates, proofing workflows, SLA tracking, and request-to-project conversions—reducing manual workload by up to 60%.• Migrated legacy platforms like Percolate and Jira into Workfront to unify project and asset management.• Implemented Qualtrics integration for survey automation and performance tracking.• Recognized at Adobe Summit for innovation in marketing operations automation.• Selected from a competitive group of SMEs to support Adobe Workfront certification exam maintenance by writing exam questions, conducting peer reviews, and validating content accuracy.

Education

• Colorado State University Global

  Bachelor of Science - BS, Information Technology

  2015 — 2019

Skills

• Program Management
• Sql
• Process Improvement
• Data Analytics
• Troubleshooting
• Training
• Testing
• Microsoft Sql Server
• Data Analysis
• Business Analysis
• Electronic Data Interchange (Edi)
• Software Project Management
• Crm
• Leadership
• Integration
• Requirements Analysis
• Disaster Recovery
• Business Intelligence