Cristina Anne Costa
Senior Vice President of Sales @Pēq
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WORK HISTORY
Senior Vice President of Sales @Pēq
New York, NY, US
Pēq is a data and analytics company dedicated to centralizing and standardizing incremental sales measurement. By serving as a neutral, unbiased third party, we eliminate measurement fragmentation and provide the definitive source of truth for industry-wide sales performance.
EDUCATION
Stonehill College
BA, Communications
Fordham University
BA, Communications/Business
Istituto Lorenzo de' Medici
BS, Communications
ABOUT CRISTINA ANNE COSTA
I believe great sales leadership is about turning data into action and partnerships into measurable growth.As the Senior Vice President of Sales at Pēq, I help CPG and Beverage Alcohol brands unlock true incremental sales performance through standardized, unbiased measurement. In an industry often fragmented by competing metrics, our mission is to create a single source of truth that drives smarter investment decisions and sustainable revenue growth.My career has been built at the intersection of data, shopper marketing, and commercial strategy — helping brands move from insight to impact.Why this matters:Brands today don’t just need more data — they need clarity. I’m passionate about building scalable sales organizations, strengthening brand-retailer partnerships, and elevating measurement standards across the industry.Key Highlights:Recognized as P2P 40 Under 40 (2023)Honored as 2025 Women of Excellence – “Industry Impact”Led CPG & Beverage Alcohol vertical strategy at Inmar MediaBuilt high-performing sales teams across data, media, and shopper marketing organizationsDeep expertise across CPG, Beverage Alcohol, digital conversion, and retail media ecosystemsPreviously, I held senior sales and marketing leadership roles at Inmar Media, Diageo, Yieldbot, and Mosaic North America, where I partnered with Fortune 500 brands to drive measurable, incremental growth through digital and shopper marketing innovation.If you’re focused on redefining measurement, accelerating CPG growth, or advancing the future of retail media and beverage alcohol strategy — let’s connect.
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