Cristina Tonelli

Head of Product Management @Giorgio Armani

IT

Oversee the Product Creation by working on the entire process from the early stages of concept creations to final Collection development. Consider options and risks, take decisions and make a plan of action.Present articulate product briefing and calendar to the Designers Team, in cooperation with Marketing Staff, and organize technical steps and executive meetings.According to the brand strategy shared with the Style and the Merchandiser lead the team in the implementation of the research activities of materials, accessories and treatments, on the basis of the planning and the development of the collection, timing and costs.With own Team (Fashion Coordinators, Graphic Designer, Product Developers and Paper Pattern Specialists and Tech.Department) work closely with Designers, identify the best and suitable fabrics and assign products to factories based on sketch requirements, price and ensure the necessary innovation.Supervise the team during the creation of technical packages for each style with close attention to garment details and shape, general look, strict fit, construction. Control seasonal costing templates, communicate and negotiate with suppliers to obtain the best quality at the best possible price. Ensure the development process met key deadlines. In collaboration with Merchandising Team examine the Market Analysis and the Sales Development.