Cristina Rueda
Sales International Manager, Travel Specialist (Fr, Uk, De, at, Ch, Es & Nl) @Adup Technology
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WORK HISTORY
Sales International Manager, Travel Specialist (Fr, Uk, De, at, Ch, Es & Nl) @Adup Technology
Aix-en-Provence, FR
Self-developed Native ads platform specialized in the Travel industry and performance.Markets: FR, UK, DE, CH, AT, ES and NLFocused on developing new marketsResponsible for acquiring qualitative new travel publishers and advertisersPerformance based: HQ Traffic, Clicks, Leads, SalesMaking sure to reach the clients KPIs CTR, CPL, CPA, ROICreation and optimization of accounts and campaigns Audience: travel, Keyword targeting, Algorithm, Sites optimization.
EDUCATION
INSEEC bordeaux
Master Marketing Brand Management, Master Marketing Brand Management
Tecnológico de Monterrey
Preparatoria
Swiss Hotel Management School
Swiss BA (Hons) Degree and British BA (Hons) Degree from the University of Derby in Hospitality, International Hospitality and Events Management
University of Derby
Bachelor of Arts (Hons) of Hospitality and Event Management
Ironhack
Bachelor's degree (Bac + 3), Web Development
ABOUT CRISTINA RUEDA
Mexican and a globetrotter at heart!With years of experience in luxury hospitality and event management across Switzerland, Spain, Italy, France and the U.S, I pursued a master’s degree to specialize in digital marketing and perfect a fourth language. I developed my expertise in digital marketing agencies in Bordeaux before contributing to Voyage Privé in Provence (France), where I worked across nine European markets and mastered channels such as email, display, native, Google SEA, and SMA (Facebook, Instagram.). Expanding horizons at AdUp Technologies At AdUp Technologies, based in Germany but working from France, I have further developed my skills in connecting with travel clients—hotels, tour operators, airlines, and tourism boards—to enhance their visibility, generate leads, and boost sales. Additionally, I specialize in helping travel sites optimize monetization strategies, ensuring increased revenue while maintaining site performance and design. My strengths include handling cold prospecting in nearly five languages (currently learning German), managing KPIs (CPMs, CPLs, CPA, ROI), integrating and optimizing technical aspects, performing detailed analyses, and delivering comprehensive reporting up to invoice management.I bring a versatile set of skills as a salesperson, website manager, advertising specialist, and marketing expert. To complement my practical knowledge, I did an intensive Full-Stack Web Development program, mastering HTML, CSS, JavaScript, and React, aiming for the RNCP39618 certification (Level 6) to deepen my understanding of the digital landscape.An epicurean at heart, I fully embrace my passions for sports and travel. You can find me playing soccer, hiking scenic trails, rock climbing, hitting Crossfit sessions, or dancing to the vibrant Latin music that brings me joy.https://youtu.be/-kAxUTPgWxE
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