Cristina Gambotto
Fiat Brand Content Specialist @Stellantis
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WORK HISTORY
Fiat Brand Content Specialist @Stellantis
As a Brand Content Specialist, I contribute to enhancing brand equity and achieving business goals by developing integrated 360° campaigns that bring products and services to life across all touchpoints — from TV to digital, from social to experiential.I manage the full content creation process: from briefing creative and media agencies, to supervising production (including talent and shoot selection), to ensuring brand consistency across global markets. I coordinate key stakeholders across marketing, digital, legal, product, and regional teams to deliver campaigns that are on-strategy, on-brand, and on-budget.Core competencies:• Cross-functional coordination & agency management• Campaign development from brief to rollout• Budget & supplier management (RDA, POs, contracts)• Content production (photo, video)• Measurement & optimization (KPIs, pre/post-tests, brand lift)
EDUCATION
Università degli Studi di Torino
1° livello - Laurea L, Scienze della comunicazione e dell''informazione
ESCP Business School
ToChina Business Program
Université Paris Nanterre
Erasmus Programm, Economia internazionale
Università degli Studi di Torino
Laurea Specialistica in Scienze dell'Economia e della Gestione Aziendale, Economia e Management Internazionale
SKILLS
ABOUT CRISTINA GAMBOTTO
Experienced Press Office, Press Event and social media strategy Manager with a strong background in crafting and executing successful PR campaigns, managing high-profile press events and devising impactful social media strategies. Proven ability to build and maintain strong media relationships, generate positive press coverage, and effectively communicate an organization\'s message to the public. Passionate about driving brand visibility and reputation through strategic PR initiatives. Looking to contribute my expertise to an innovative organization seeking to amplify its media presence and engage with key stakeholders and delivering results. Ambitious and highly motivated individual with a strong capability to work in team to manage multiple projects on strict timeline.Proactive, highly analytical, strong problem solver and effective communicator with over 6+ years experience in comunication, marketing planning and business development in multinational companies.
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