Cristina Lopez

About Cristina Lopez

I’m a marketing and project management professional with experience in higher education…

Experience

1. Director of Program Marketing

   Georgetown University School Of Continuing Studies

   Oct 2022 — Present · DC, US

   Direct high-impact marketing and partnership projects across 18+ graduate programs and 30+ certificates.Project manage cross-departmental strategic initiatives for new program launches, website redesigns, and publications.Serve on the Enrollment Management Committee to analyze benchmarks and goals across the full student lifecycle (inquiry to registration), contributing to a 20% overall increase in enrollments from 2024 to 2025.Strategize, plan, and schedule all prospective student events (200+) for each upcoming fiscal year, with a noted increase in attendance post-pandemic.Oversee CRM transition from Marketo to Salesforce Marketing Cloud to improve campaign precision and data segmentation.Guide a 13-person team in creating omnichannel marketing campaigns, increasing brand awareness through digital, print, email, press, and social media efforts.Work with the Executive Director of Strategic Partnerships to curate, solicit, and negotiate education partnerships, including with Noodle, Coursera, and Risepoint (formerly Wiley).Balance and monitor a $3 million marketing budget, optimizing spend by meticulously analyzing accounts payable and receivable.

Education

• American University

  MA in Arts and Nonprofit Management

• Georgetown University School of Continuing Studies

  Certificate

• Loyola University New Orleans

  Bachelor’s Degree