Cristina de Martini

Vice President, Research Director, Forrester Decisions for Revenue Operations @Forrester

Managed and coached 10–15 vice presidents, principal analysts and research associates on ideation, collaboration and development of research agendas • Launched revenue operations product line and established go-to-market service strategy• Published innovative, predictive, and foundational revenue operations research• Conducted primary research via surveys, interviews, and benchmark assessments• Evaluated technology categories and vendor landscapes for the revenue ecosystem• Enabled hundreds of B2B operations professionals to deliver better marketing and sales results by guiding them on the use of best practice frameworks, process models, templates, tools, peer-to-peer case studies, and best practice operational models; conducting daily sales calls, proof of concepts, onboarding sessions, guidance sessions, vendor briefings, webinars, speaking engagements, roundtables, forums, certification programs, consulting engagements, advisory sessions, or blogs.