Cristina Calderon
Vice President & Earned Media Specialist | Strategic Public Relations & Media Relations Expert
- Role
- Vice President at FleishmanHillard
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Cristina Calderon
Marketing & Communications expert with 10+ years of experience driving high-profile campaigns and securing a wide range of top-tier media coverage (GQ, VOGUE, T+L) for financial services, lifestyle, tech, and consumer brands. Specializing in earned media and strategic account management. Fluent in Spanish, bringing a strong understanding of the US Hispanic market.
Experience
Vice President
Jan 2025 — Present · Austin, TX, US
Spearheaded integrated earned media strategies, securing high-impact placements in top-tier publications (WSJ, VOGUE, etc.) for diverse clients across tech, lifestyle, and consumer sectors-Developed and executed strategic PR campaigns for product launches, brand initiatives, and corporate announcements, driving significant media coverage and brand awareness-Cultivated and maintained strong relationships with key journalists, editors, and media outlets to maximize earned media opportunities and ensure positive brand representation-Led crisis communications efforts, effectively managing media inquiries and mitigating reputational risks for clients facing challenging situations-Crafted compelling press releases, media kits, and pitch materials that consistently captured media attention and resulted in successful coverage-Provided strategic counsel to senior leadership on media relations, reputation management, and overall communications strategy-Grew and mentored a team of PR professionals, fostering a collaborative and high-performing environment-Developed and implemented measurement frameworks to track PR campaign performance and demonstrate the value of earned media efforts-Conceptualized and executed integrated PR strategy of Paris Olympics \'24 resulting in several athlete and executive interviews onsite creative that generated significant media buzz and amplified brand messaging.
Education
Duchesne Academy of the Sacred Heart
High School
2006 — 2010
American Business School Paris Fall Semester 2012
Marketing & French
2012 — 2012
Loyola University New Orleans
Bachelor of Business Administration, Marketing, French
2010 — 2014
Skills
- Photography
- Brand Development
- Press Releases
- Microsoft Office
- Blogging
- Editing
- Photoshop
- Mac
- Advertising
- Fluent in French and Spanish
- Adobe Creative Suite
- Event Planning
- Graphic Design
- Social Media Marketing
- Marketing
- Microsoft Excel
- Social Media
- Merchandising
- Social Networking
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