Cristin Lee

Director of Sales and Business Development Charlotte @Party Reflections, Inc

Charlotte, NC, US

As Director of Sales & Business Development in Charlotte, I lead a high-performing team to drive revenue growth, expand market presence, and cultivate long-term client relationships. My role blends talent development, strategic business development, and sales oversight with a focus on delivering measurable results and aligning efforts with organizational goals.I am passionate about mentoring and empowering sales professionals—providing onboarding, coaching, and performance development to build a strong, motivated team that consistently meets and exceeds sales targets.Key areas of impact include:Talent Management: Leading, mentoring, and developing the sales team through structured coaching, performance reviews, and tailored development plans to ensure a culture of accountability and growth.Business Development: Identifying and securing new opportunities, strengthening client partnerships, and leveraging industry insights to expand the company’s market presence. I actively engage in community outreach and industry networking to enhance brand visibility.Sales Oversight & Support: Overseeing sales operations, expense management, and client service excellence while ensuring compliance with sales processes and seamless customer experiences.Market Strategy: Forecasting sales, monitoring competitive trends, and shaping pricing and market strategies to maximize revenue and stay ahead of industry shifts.Cross-Functional Leadership: Partnering with marketing, operations, and finance to align strategies, support P&L goals, and inform key business decisions.Success in this role is measured not only by revenue growth and client acquisition but also by fostering a collaborative, high-performance culture that reflects the organization’s values and long-term vision.

University of Kentucky

BA

Queens University of Charlotte

Master of Arts - MA