Cristian Santiago

About Cristian Santiago

I’m a Junior Analyst at Zeno Group, where I support client teams across earned and paid media initiatives, as well as GEO strategy. Working in a fast-paced, client-based PR environment, I collaborate closely with internal account teams to transform media coverage, campaign performance, and digital data into insights that drive strategic decisions. I specialize in identifying meaningful trends, writing Boolean queries to ensure accurate media coverage, and translating performance metrics into narratives that resonate with clients.My experience includes working with platforms such as Talkwalker, Muck Rack, Profound, Tableau, Looker Studio, Google Analytics, Power BI, and Alteryx. Whether building dashboards, refining search queries, or developing executive-ready reports, my focus is always the same: clarity, accuracy, and impact.

Experience

1. Junior Analyst

   Zeno Group

   Jul 2025 — Present · Chicago, IL, US

   Drive data-informed strategy across earned and paid media campaigns, delivering actionable insights for multi-client account teams.• Design advanced Boolean queries and media monitoring frameworks to maximize coverage accuracy and insight depth.• Transform cross-channel performance data into executive-ready dashboards and reports using Tableau, Looker Studio, and Power BI.• Synthesize insights from Talkwalker, Muck Rack, Profound, Google Analytics, and Alteryx to evaluate campaign effectiveness and competitive positioning.• Translate complex datasets into compelling narratives that strengthen client reporting, optimize performance, and inform GEO strategy.

Education

• Arizona State University

  Minor, Business Data Analtyics

• Arizona State University

  Bachelor of Science - BS, Marketing