Cristiano Colaiacomo
Marketing Director - Opel Deutschland @Stellantis
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WORK HISTORY
Marketing Director - Opel Deutschland @Stellantis
Rüsselsheim, DE
Development of the brand strategy to enhance the image and awareness of the brand on the German market.• Management of a multimillion marketing P&L, including forecasting, financial planning, and budgeting.• Responsible for all national marketing, communication, and CRM campaigns.• In charge of defining and adapting the brand\'s products and services for the German market across all channels and throughout the entire life cycle.• Management of sales allowances across all sales channels to achieve volume and profitability targets.• Cultivation of brand equity to foster the image of the brand.
EDUCATION
Università Bocconi
Master of Science, Management
Università Bocconi
Undergraduate Degree, Management
Chateaubriand
Baccalauréat Série ES
International University of Japan
MBA, Management
SKILLS
ABOUT CRISTIANO COLAIACOMO
Passionate and versatile automotive expert with strong focus on strategic perspective and operational excellence with deep experience on price & product strategy, market analysis, project business cases and market development. Energetic multicultural attitude driven by solid communication skills in different languages and international experience.
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