Cristiano Barberis
League Marketing Lead @Schneider Electric
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WORK HISTORY
League Marketing Lead @Schneider Electric
Grenoble, FR
This role is the voice of market for the League, and I will be accountable for delivery of the League\'s mission in the market including market & competition analysis, business & launch support & market and business data consolidation. I will support the League roadmap definition & portfolio management.I will collaborate with Marketing Leaders from other Leagues / LOB\'s to ensure alignment on roadmaps & needs, and coordinate with Commercial to give consistency to any action taken.
EDUCATION
Istituto Universitario di Automazione industriale
Bachelor’s Degree, Industrial automation
Centro per le tecnologie informatiche Carlo Ghiglieno
Bachelor's degree, Industrial Automation
SKILLS
ABOUT CRISTIANO BARBERIS
I’ve been working in Schneider Electric since 1998 covering different positions in Operational Marketing, Global Product Management & R&D. In 2015 I took over the responsibility of a Regional Business Development in Middle East, Central Asia and Africa based in Istanbul for MV switchgears and LV components subsequently. After a long period in the Business Unit, I decided to give a turn to my carreer by jumping into a highly growing business as Global Services. I took the responsibility in a Schneider Transformation Program to grow services thru Partners. I\'ve been recently nominated as marketing League Leader for Modernization, Consulting & Spare Parts with the objective to contribute to set a vision of the League to the management. I have an engineer degree in Industrial Automation and a full understanding of product lifecycle, project & product development, quality and manufacturing processes and moreover OEM’s and Energy markets.While much of my experience has been in the marketing domain, I understand the value of the Business Development, Product Engineering and Manufacturing Processes as well.Experience taught me how to build strong relationships with all departments in my organization. I have the ability to manage a team, In my previous position I covered 5 years management within marketing and R&D in Medium Voltage.My responsibilities included the preparation of business and operational plans, definition of sales targets and promotional actions trough all the sales channels.I worked closely with Global Supply Chain in cost reduction projects and P&L management in order to reach the productivity targets foreseen in the company processes.I experienced in business support with the main objective of improve countries competencies, boost marketing in order to reach sales and Gross Margin targets.
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