Cristian Gonzalez Guasch

About Cristian Gonzalez Guasch

15 years of SEO and marketing experience working with international companies, managing…

Experience

1. Head of Content

   Softonic

   Sep 2023 — Present · Barcelona, ES

   I focused on scaling the content production capabilities and reducing costs and being more efficient. How? by transitioning from Notion to Asana for visibility and cost control, moved the team from working with dozens of color-coded spreadsheets to AI automations + augmentation. Some results are: 1100% in updates year-over-year; managing 3 catalogs, 2 editorial news sites, b2b & clients projects, all with 3 people in the team; created the Sponsored Sections project from scratch, bringing 6 figures in revenue in the first year of implementation with Adobe and Avast; helped with the B2B strategy, due diligence, and auditing potential M&A businesses.

Skills

• Optimización De Conversiones
• Optimización En Medios Sociales (Smo)
• Ppc
• Email Marketing
• Web Conversion
• Search Engine Marketing (Sem)
• Pay Per Click (Ppc)
• Search Engine Optimization (SEO)
• Web Development
• SEO
• Web Analytics
• Ppc Bid Management
• Marketing En Internet
• Análisis Web
• Google Webmaster Tools
• Google Analytics
• Online Advertising
• Optimización En Buscadores
• Google Adwords
• Publicidad En Internet
• User Experience
• Online Marketing
• E-Commerce
• Digital Marketing
• CRO
• Conversion Optimization
• Marketing Por Correo Electrónico
• Omniture
• Comercio Electrónico
• Social Media
• Marketing En Motores De Búsqueda
• Sem
• Marketing