Cristiana Guimarães
Vice President International Business Development @纽威品牌公司
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WORK HISTORY
Vice President International Business Development @纽威品牌公司
I lead international go-to-market strategy ensuring commercial execution excellence. Partner with our business unit CEOs to obtain better brand recognition and financial growth. I am responsible for scaling Newell’s sales capabilities across Europe, Latam, and Asia, working with the businesses on building and implementing distributor capability and structuring long-standing and successful relationships with key customers. • Responsible to recommend and execute growth strategies and drive new revenue source for the business. It includes expanding the company’s business across work environments, support build customer strategic relationships, build commercial capabilities and assist LATAM lead the operating performance of the business. • Lead “test and grow” initiatives aligned with Global Segments CEO’s and LATAM leadership teams. • Identify, evaluate and conduct follow up the 3Y customer plan and annual JBP for strategic customers • Lead the distributor management capability and the recommendation of the One Newell distributor network
EDUCATION
Fundação Dom Cabral
Mestrado - (equivalent PhD) , Strategy - Marketing
ESPM Escola Superior de Propaganda e Marketing
Pos, Marketing
Fundação Dom Cabral
MBA, Marketing Strategy
Harvard Business School
Organizational Leadership
Northwestern University - Kellogg School of Management
Post MBA, Business and Strategy
FAAP - Fundação Armando Alvares Penteado
Bachelor's degree, Business Administration
ABOUT CRISTIANA GUIMARÃES
Scaling brands and unlocking growth has been the throughline of my career. I thrive where…
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