Cristiana Ballarini
Global Marketing Director Fruits & Ice-cream @Csm Ingredients
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WORK HISTORY
Global Marketing Director Fruits & Ice-cream @Csm Ingredients
o Define global category strategy per geographies, channels and product groups across the different companies of CSM Platform (CSM Ingredients, Italcanditi, Comprital, Rubicone)o Coordinate proper accomplishment of annual operating plans at local levelo Ensure P&L delivery in line with budget, including responsibility on top-line and bottom-line targets and tight control of SG & A costs.o Lead Marketing and Product Development Team assuring OTIF delivery of PUSH & PULL projectso Fill the Development & Innovation funnel with platforms rooted in strong consumer and customer insight through market research, market intelligence and deep customer intimacyo Drive brand building through online and offline communication, promotions and fairso Coordinate CAPEX projects supported by relevant business caseso Support Merge & Acquisition
EDUCATION
IULM University
110/100 cum laude, Public Relations, “Marketing and Advertising” specialization
SKILLS
ABOUT CRISTIANA BALLARINI
I’ve built my international career working for more than 20 years in the marketing department of highly innovative global companies, both in FMCG and B2B sector.I started as PM in the privately owned company Riso Gallo and, through an important experience as Senior Brand Manager in Diageo, nr 1 spirits company globally, I’ve ended up covering several position as Marketing, Trade Marketing and Communication Director at CSM Ingredients, the leading manufacturer of bakery ingredients in over 100 countries, managing teams of several direct reports globally. During my career, I had the chance to build strong capabilities in consumer understanding, new products development, brand building and communication, trade marketing and effective team management across geographies and channels.Drive for results, ability to deal with complexity and strong entrepreneurial spirit are my key personal strengths.
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