Cristian Horna Hernandez
Network Data Strategy & Performance Manager @Stellantis
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WORK HISTORY
Network Data Strategy & Performance Manager @Stellantis
Strategic program management of data initiatives, coordinating cross-functional teams and stakeholders to drive business performance and dealer adoption.Leadership of data quality, GDPR compliance, and system integration projects to support customer retention and digital transformation.Development of KPIs, dashboards, and operational action plans to optimize dealer network participation and Parts & Services results.
EDUCATION
University of Zaragoza
University Degree, Economics
University of Zaragoza
Experto en Comercio Exterior, Economía
ABOUT CRISTIAN HORNA HERNANDEZ
I am a senior automotive professional with more than 20 years of international experience in aftersales, marketing strategy and business performance across Europe.Throughout my career at Stellantis, PSA and General Motors, I have led cross-functional initiatives focused on revenue growth, marketing, dealer network performance, and data-driven decision making. My experience combines strategic planning, channel development and operational execution in complex, matrix organizations.My core areas of expertise include: • Aftersales and Parts & Services strategy • Dealer network performance and channel development • Business performance and KPI governance • Cross-market program leadership • Data-driven transformation initiativesCurrently working in a network data and strategy role at Stellantis, I collaborate with regional teams and markets across Europe to support revenue and profitability targets.
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