Cristel Mohrman
Content Strategy | Content Marketing | SEO
- Role
- Digital Communications Associate Manager at Rust-Oleum Corporation
- Location
- Wheeling, IL, US
- LinkedIn followers
- 500 followers
About Cristel Mohrman
I\'m seeking a manager-level role at an organization that values strategic content. I’m…
Experience
Digital Communications Associate Manager
Nov 2020 — Present · Vernon Hills, IL, US
I write, optimize and edit website content for Rustoleum.com. My work spans multiple platforms and marketing funnel stages, including content marketing via blog articles and product page content that helps drive purchases.As the company’s SEO lead, I ensure that newly created and updated web content is discoverable based on keyword research, well-structured on-page copy, optimized metadata and other best practices. My efforts have resulted in increased website traffic, improved SERP rankings and longer time on site- Increased pageviews by 160% between 20••••23- Increased average time on page by 168%- Decreased bounce rate by 21%In addition, I manage on-page content and SEO for Rust-Oleum\'s YouTube channel.I work cross-functionally with brand managers and other internal stakeholders to ensure content accuracy and consistency across our company\'s digital properties.
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