Cristalle Choi
Director of Mba Admissions, Working Professionals @Smu Cox School Of Business
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WORK HISTORY
Director of Mba Admissions, Working Professionals @Smu Cox School Of Business
Dallas, TX, US
Recruited one of the largest Spring cohorts in program history, achieving 160% of enrollment target and driving a 50% increase in applications through targeted yield strategies and high-touch engagement. Led holistic admissions review for a portion of the MBA portfolio, conduct applicant interviews and make admissions & scholarship recommendations to Admissions Committee while maintainnig high caliber of incoming students. Analyzed admissions data to identify trends and made strategic recommendations to strengthen the applicant pipeline. Introduced end-to-end application process innovation, including a revamped interview guide and CRM efficiencies, resulting in a more visually intuitive, data-informed, and scalable holistic review process.• Developed and executed strategic recruitment plans in coordination with cross-functional teams (marketing, student services, and career center) to increase visibility and application volume for the Working Professionals MBA program. Represented SMU Cox at high-impact virtual and in-person events, delivering compelling program messaging to attract top-tier talent. Enhanced candidate experience by implementing student ambassador engagement, class visits, campus tours, personalized communications (email/SMS drip campaigns), and 1:1 office hours and coffee chats. •Launched an AI-powered chatbot, enhancing the prospective student experience by providing real-time guidance, improving lead capture, and streamlining admissions inquiries. Mapped AI usage across the university ecosystem, producing actionable insights to position SMU Admissions as a thought leader in AI integration and improve cross-departmental collaboration.
EDUCATION
Rollins College
Bachelor of Arts - BA, Business Management Major, Minor in Computer Science
Southern Methodist University
Master of Education - MEd, Higher Education/Higher Education Administration
Seminole High School
High School, 4.0 GPA; Valedictorian; Summa Cum Laude
SKILLS
ABOUT CRISTALLE CHOI
Director of MBA Admissions at SMU Cox School of Business | Higher Education Leader & Student Success Advocate
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