Crissy Manwaring
SVP Strategy, Business Development @Robertson Marketing
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WORK HISTORY
SVP Strategy, Business Development @Robertson Marketing
Las Vegas, NV, US
Lead Robertson\'s business development strategy. Connect with existing customers and potential new clients to educate and inspire them on the power of promotional products and how to use them effectively. Create partnerships that turn branded merchandise into unforgettable moments of connection across sales, HR, marketing, and events. Consult with our IT on what our clients and prospects need to build end-to-end eCommerce, gifting, and fulfillment solutions that scale globally—yet always feel personal.• Implement and lead adoption of a new CRM• develop and launch personalized account based marketing programs for key accounts and prospects• Launch strategic gifting and incentive programs• Elevate onboarding, recognition, and culture initiatives• Power company stores and pop-up activations• Deliver white-glove experiences for executive briefings and events• Develop global event plan through strategic partnershipsFrom design to doorstep, handle the details for our events and strategic partnerships. Focus on what matters most: creating personalized brand experiences that inspire action, build loyalty, and spark community globally.Tech-powered. People-led. Results delivered.
EDUCATION
Brigham Young University
Executive MBA, Business Administration and Management, General
University of Utah
BA English, Communications and Creative Writing
University of Arizona
Undergraduate Studies, English, Pharmacy
University of Utah
Bachelor's degree
SKILLS
ABOUT CRISSY MANWARING
I’m on a quest to end “brandfill” by educating buyers on the true power of promo as multi-sensory, ever-present brand ambassadors.Stop slapping logos on stuff, and start making epic merch. I teach my clients how to get noticed, be believed, and be remembered through the effective use of promotional products. Whether launching global new hire kit distribution programs, building momentum for change efforts, building corporate culture, or standing up executive gifting engagements at events it is the message that makes the merch matter, and the merch that makes the message stick. I work with my clients to help them harness the power of their promotional spend to make a lasting impression on their key audience with brand artifacts end-users will keep, use, and appreciate. Specialties: communication, creativity, promotional marketing, campaign design, promotions, advertising, creative thinking, sourcing, product design and development, tag-lines, presentation for maximum impact, print + promo.
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