Crissie Ferguson
Senior executive focused on developing new business and shaping the client experience for profitability and loyalty
- Role
- Senior Director, Relationship Management at The Standard
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Crissie Ferguson
I have been developing and managing client-inspired organizations, teams, and services for 15+ years in the Retirement Plan industry. As a resilient leader and collaborative problem solver, I have revitalized cultures, turned around underperformance, and created new products from the ground up. My efforts have delivered outstanding results: revenue growth, profitable new business, and industry-leading client retention. I attribute my success to my unwavering customer focus. I understand that clients are the heart and soul of every thriving business. Their loyalty is our brand, our reputation…and our long-range profitability. This approach to customer experience and client success is integral to my career. In every role, I actively seek out opportunities to engage and appeal to targeted audiences, and create unique solutions that enhance the customer journey, optimize relationships—and empower employees at the same time. A few highlights: • Increased client success and loyalty during major industry, economic, and company transitions. • Achieved unparalleled loyalty (#1 in the company) client retention year after year. • Drove new business development by reimagining enterprise-wide service model that offers three tiers of services from high to low touch. • Created products and services, and repurposed existing solutions to captivate clients and boost revenue. • Built cultures that thrive on collaboration and accountability. • Infused client-level reporting into the organization to inform new products and services. I have deep roots in Austin and I’m always interested in connecting with like-minded professionals. If you care about the client experience as much as I do, let’s connect.
Experience
Senior Director, Relationship Management
Feb 2020 — Present
Education
Standard Insurance Company
Managing Through People Course
2010
Texas State University
Bachelor of Arts - BA, Organizational Communications
1998 — 2001
Leading for Results
Leadership Development
2019 — 2019
Portland State University School of Business Administration
Business Leadership Program
2014
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