Cristina Jones

Experience

1. Chief Engagement Officer

   Salesforce

   Sep 2021 — Present · San Francisco, CA, US

   Cristina is an intentional storyteller with a focus on action, impact, and culture. As Chief Engagement Officer, Cristina and her team use world-class storytelling to reach new audiences, spotlighting Salesforce.Org as the technology platform built to power purpose.\\\\n\\\\nCristina believes that when people and communities thrive, business thrives. Her team integrates customer advocacy, media partnerships, and influencer strategies to build lasting relationships. She pushes past traditional marketing tactics to find new opportunities to engage the Salesforce.Org community—through the voices of thousands of educators, philanthropists, community leaders, bridge-builders and visionaries—in memorable, transparent, and relevant ways.\\\\n\\\\nCristina joined Salesforce in January 2018 from 20th Century Fox, where she helmed Fox’s Technology & Creative Strategy group, and held senior roles in the areas of marketing, technology and franchise distribution. At Fox, she focused on user behavior research to explore how technology can be leveraged to build authentic relationships and deeper connections between audiences and storytellers. In 2020, Cristina was named to the Ebony Power 100, and she was featured in the World Woman Foundation’s #ShesMyHero campaign.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n