Masselle

About Masselle

Senior marketing professional with extensive experience spearheading international marketing, brand strategy, and product management, utilizing traditional, digital and social media platforms. • Demonstrated expertise in devising and implementing innovative, data-centric marketing strategies that drive substantial business growth and expand market presence. • Instrumental in shaping corporate strategy and making critical tactical decisions as a key member of the executive leadership team. • Experienced in fostering ongoing engagement with investors and potential buyers. • Adept at building and leading high-performing teams, leveraging market trends to craft compelling brand narratives, delivering measurable results. • Recognized thought leader with multiple published articles.

Experience

1. Chief Marketing Officer

   Wiser Systems

   Jan 2020 — Present · Raleigh-Durham, NC, US

   Executive Leadership & Strategic Growth• Key member of the leadership team, advising on business strategy, investor relations, and positioning WISER for acquisition.• Partnered with the CEO and cross-functional teams to define market positioning and establish WISER as a leader in UWB RTLS technology.Marketing Strategy & Demand Generation• Developed and executed a global marketing strategy to drive brand awareness, customer acquisition, and revenue growth.• Increased organic web traffic by 40% YoY and boosted Google rankings to #1 for 75% of targeted keywords through a comprehensive SEO strategy.• Implemented inbound marketing strategies that generated 100% of company sales leads, expanding the sales pipeline from $1M to over $45M in just two years.• Led Account-Based Marketing (ABM) strategies, successfully targeting high-value enterprise customers.Brand Positioning & Thought Leadership• Spearheaded content marketing efforts, authoring majority of website content and publishing numerous industry articles to establish WISER as a thought leader.• Secured multiple industry awards and recognitions, including:• NC Tech Awards – Digital Transformation Winner (content contributor).• Gartner’s Market Guide for Hardware Asset Management Tools (Top Vendor selection).• MarketWatch recognition as a Global Leader in Forklift Tracking.Product Marketing & Campaign Execution• Led GTM strategy for multiple product launches, driving customer adoption and market expansion:• ATLAS: Secured WISER’s first enterprise customer, GE Aviation.• Tracker App• Ruggedized Antennas• Gen2 Antennas• Gen2 Tags• Implemented HubSpot automation for annual software renewals, improving ARR tracking and revenue consistency.Data-Driven Marketing & Competitive Intelligence• Optimized Google Ads strategy, increasing impressions by 25% and CTR by 15% over two years.• Led trade show strategy, increasing qualified leads through data-backed selection and ROI analysis.

Education

• Binghamton University School of Management

  MBA

• Binghamton University

  B.A.

Skills

• Lead Generation
• Cross-Functional Team Leadership
• Trade Shows
• Market Planning
• Social Media
• Media Relations
• Product Development
• Media Planning
• Trade Show Strategy
• Global Marketing
• International Trade Show Strategy
• Social Media Marketing
• Brand Management
• Internal Communications
• Business-to-Business (B2b)
• Product Marketing
• Marketing Coomunications Strategy
• Marketing Communications
• Strategy
• International Marketing
• New Markets Development
• Business Development
• Advertising
• Strategic Planning
• Direct Marketing
• Online Advertising
• B2b
• Email Marketing
• Product Management
• Brand Development
• Marketing
• Public Relations
• Integrated Marketing
• Marketing Strategy
• Press Releases