Crisbin Paulraj
Digital Marketing Manager @Shriram Finance Limited
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WORK HISTORY
Digital Marketing Manager @Shriram Finance Limited
Heading Marketing Automation for Cross-Sell Personal LoanScaling up lending products via D2C approach- Transforming branches by helping reach customers faster and generate quality leads- Recreating cross-sell Personal Loan from branch to complete digital process- Digitising lending products- setup events and attributes- Track and analyse performance of organic and automation leads via Google Analytics & Martech tool- Setup automated drip-marketing communications for drop off customers. Achieved 10% uplift through App Push messaging for two-wheeler product.
EDUCATION
Anna University Chennai
Master of Engineering (MEng), Power Electronics and Drives
Anna University Chennai
Bachelor of Engineering (BE), Electrical and Electronics Engineering
ABOUT CRISBIN PAULRAJ
I don\'t just generate leads; I architect automated growth engines that scale financial…
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