Crisana Speer

Marketing Assistant (Administration) @Momentum Spine & Joint

Collaborated cross-functionally with the Digital Marketing team to execute outbound communications, including email campaigns, social media updates, and multimedia content creation to support brand visibility. Generated and disseminated key performance and operations reports (e.g, Top 20 accounts, daily intake metrics) to inform strategic decision-making.Maintained and optimized CRM data (Salesforce), ensuring accurate entry of new leads, referral sources, and account updates; coordinated with marketers on follow-up activities and pipeline management.Supported physician onboarding by handling end-to-end administrative tasks, including digital profile updates, business card production, and photography scheduling.Enforced brand and data consistency across internal systems (Salesforce, Camino, master directories), contributing to operational alignment and marketing accuracy. Planned and executed internal and external events, including promotional campaigns, client appreciation initiatives, and staff recognition events; managed logistics, vendor coordination, and branded materials. Strengthened referral network engagement by monitoring online reputation, executing follow-up communications, and distributing branded welcome kits to new partners