Michele Crick

About Michele Crick

A new breed of marketer: equal parts strategist, data analyst, brand champion, and change…

Experience

1. Digital Offline Strategist and Consultant

   Crick-It

   Jul 2011 — Present · Dallas-Fort Worth, TX, US

   Consultant for over 8 years working with start-ups to emerging companies to Fortune 500 companies. Formulated effective marketing strategies and tactics that drove revenue, built loyalty and fostered relationships with customers. Helped companies determine how to allocate resources across digital and offline; products; segments; geographies and channels. Combined sophisticated analytics with deep consumer insight to create experiences that connect brands with customers. Developed new growth strategies for a company in a declining, maturing market. Created a go-to-market plan for a direct-to-consumer client to change business strategy to e-commerce along with generating new revenue through additional channels including strategic alliances and wholesale accounts.Tasseologic: Premier boutique analytics firm. Contract analytics consultant working for McDonald\'s in both the domestic and global markets. Managed one of the first eCRM app programs in the category- analyzed app shopping behavior to predict market basket - created multi-cell digital program designed to drive in-store traffic; increase purchase behavior; increase digital orders while translating behavior into a positive ROI customer experience- co-wrote CRM best practices for domestic and global markets- Programs now in test markets with early promising results.Created CRM best practices case study for one of the largest regional energy companies, Entergy.Companies include: AEGON/Transamerica, Concentra, Entergy, Hearst/Yahoo, McDonald\'s, McGannon Showrooms, RTI, and Windstream.Executions in offline and digital. Digital efforts include email marketing, display, remarketing, SEO/SEM, content marketing, and social media.

Education

• University of Pennsylvania

  Bachelor of Arts

• University of Texas at Austin, MBA

  MBA

Skills

• Market Research
• Brand Development
• Segmentation
• Product Marketing
• Brand Awareness
• Analytics
• Media Planning
• Customer Insight
• Creative Strategy
• Brand Management
• Leadership
• Marketing Strategy
• Product Development
• B2b Marketing
• Crm
• Social Media Marketing
• Marketing Research
• Market Planning
• Marketing Communications
• Online Marketing
• Online Advertising
• Marketing Management
• Email Marketing
• Sem
• Multi-Channel Marketing
• Direct Marketing
• Database Marketing
• Marketing
• Interactive Marketing
• Mobile Marketing
• Strategic Partnerships
• Media Buying
• Digital Marketing
• Relationship Marketing
• Interactive Advertising
• Strategy
• E-Commerce
• Management
• Digital Media
• Web Analytics