Christopher R. Evans

About Christopher R. Evans

Award-winning business leader and brand strategist, recognized as a Pittsburgh RealLIST “Top 100 Influential Leader.” I spent twenty years building companies and turning around tech brands. Then I remembered something important: people don’t buy products, they buy stories. So I moved into Creative. Maybe it was a few seasons of Mad Men that influenced me. Today I lead Business Development and Strategic Partnerships at PMI Digital, an award-winning brand storytelling studio with offices in Pittsburgh and L.A. We are a creative agency focused on marketing, advertising, and audience engagement. I was brought in to help the company grow nationally, and we evolved from video roots into a full-service creative boutique, shaping brands and reimagining stories across North America. Ideas are conceptualized and built across websites, film, television, integrated campaigns, podcasts, and digital platforms. We have earned Creative Agency of Record relationships with EQT, The Ellis School, Fox Chapel Yacht Club, GNC, and HICO Americas, and have led major campaigns for Condé Nast, Fairmont, GNC, Hilton, Sephora, Snoop Dogg, and PPG. We make things look good, but more importantly, we make stories resonate, campaigns effective, and brands matter. Before PMI, I co-founded and scaled Blue Hammock (acquired by Collabera) and RPOWorldwide (acquired by Mastech). We created jobs, sustained growth, generated revenue, and achieved successful exits. I remain friends with my co-founders and investors, which matters most.Executive leadership: • Director of Global Marketing and Investor Relations, Mastech (AMEX: MHH) • Operational leadership during Mastech’s spinout from iGATE (NASDAQ: IGTE), later acquired by Capgemini • General Carbide’s acquisition of Evangard Metals • Brand turnarounds for Vorteq, TrueFit, and SavviorAwards and recognition: • 11 American Advertising Federation Gold and Platinum ADDY Awards, Judges’ Award of Excellence • Association of Marketing and Communication Professionals Platinum AVA Awards • Tech50 New Media Company of the Year • HROA Be Ingenious and Thought Leader of the YearEngagement with builders and innovators: Coach, Pittsburgh Venture Capital Association 3 Rivers Venture Fair Advisory Board member, HealthIT Pittsburgh Former Chair, Membership and Sponsorship, BlueTree Allied Angels Founding Member, Pittsburgh Entrepreneurs Forum Advisor, Alphalab & Innovation Works portfolio companies Board Member, MIT Enterprise Forum Board Member, American Marketing Association

Experience

1. Director of Business Development, Brand & Creative

   Pmi Digital Creative Studio

   Sep 2019 — Present · Pittsburgh, PA, US

   Spearheading Business Development at PMI Digital | Award-Winning Creative Studio | Branded Live-Action, AI Content, Motion Design, and Original FilmAt PMI Digital, I lead business development efforts for an award-winning team of storytellers, designers, artists, and technologists. We are a creative agency dedicated to marketing, advertising, and audience engagement. We specialize in brand identity, digital platforms including websites, branded digital video, motion design & animation, broadcast/OTT commercials, and immersive digital experiences.Our creative work spans:🧠 Brand Identity/Brand refresh Branded video content Website/Microsite design and development 2D & 3D animation🧠 Experiential and VR National TV & OTT spots OOH and strategic visual commsWe’ve led campaigns for major brands including Conde Nast, EQT, GNC, Hilton Hotels, PPG, Mitsubishi, and rising innovators including Aurora Innovation, Near Earth Autonomy, and GreyNoise. PMI Films, our narrative division, produces original motion pictures including Unsinkable, The Great One, and served as post-production partner on Dear Zoe. my on-camera & hosting work:\"Love Carries\"(Auberle),\"Pillars\"(Duquesne Light),\"What the Future Holds\"(Ameriprise)Host of “Coffee With…”™, filmed at the Wyndham Grand Pittsburgh and digitally distributed to over 1.4 million viewers nationwide.

Education

• Duquesne University

  Bachelors, Political Science

Skills

• New Business Development
• Start-Ups
• Strategic Planning
• Brand Development
• Entrepreneur
• Entrepreneurship
• Marketing Strategy
• Strategy
• Product Marketing
• Lead Generation
• Account Management
• Social Media
• Crm
• Business Development
• Corporate Strategy Formulation
• Cross Functional Team Building
• Marketing
• Marketing Management
• Management
• Advertising
• Fundraising
• Online Marketing
• Social Media Marketing
• Strategic Partnerships
• Enterprise Software
• Innovation
• Product Innovation
• Business Strategy
• Business Planning
• Public Relations
• Leadership
• Social Networking
• Program Management
• Project Management
• Brand Management
• Corporate Communications
• Direct Sales
• Facebook
• E-Commerce
• Integrated Marketing