Creighton Young

About Creighton Young

With 15+ years of progressive growth in brand strategy, marketing and communications, my focus is on bringing products and brands to life through story-driven marketing. I accomplish this by transforming data and dialogue into relevant, readable and impactful campaigns that strengthen brand relevance while adding real value to real people. Interpreting data, identifying opportunity and taking action are professional hallmarks – as is a commitment to developing positive relationships spanning all levels of team, company, client and community.

Experience

1. Assistant Vice President, B2b Relationship Strategy

   Commerce Bank

   Oct 2020 — Present · Kansas City, MO, US

   Develop, lead and champion commercial relationship strategies nationwide – aligning value propositions with customer/prospect goals and objectives to drive sustainable business refine and translate customer, economic and competitive landscape data into actionable insights that drive B2B engagement opportunities on both a micro and macro market basisChampion the customer narrative by employing consultative relationship strategies to understand their challenges, pain points and opportunities in order to make informed process recommendationsCollaborate with executive leadership and cross-functional teams across the bank in developing immersive on-brand and on-target relationship and payment/revenue cycle reviewsPromote data analysis, targeted messaging and the importance of brand via regular speaking engagementsCreated and chair executive leadership group focused on process alignment and refining engagement strategies

Education

• University of Missouri-Columbia

  Bachelor of Arts - BA, Management/Business Administration

  2002

Skills

• Program Management
• Vendor Management
• Acid Pro
• Strategic Planning
• Business Analysis
• Presentations
• Visual Identity Design
• Integrated Marketing
• Interactive Media
• Business Process Improvement
• Concept Development
• Management
• Team Building
• Brand Management
• User Experience
• Marketing Strategy
• Windows
• Corporate Branding
• Marketing
• Photography
• Training
• Strategy
• Adobe Creative Suite
• Apple Os
• Creative Direction
• Trend Mapping
• Digital Marketing
• Final Cut Pro
• Leadership
• Sony Vegas Video
• Thought Leadership
• Illustrator
• Sales
• Bpmn
• Product Marketing
• Social Media Marketing
• Digital Strategy
• Project Management
• Storyboarding
• Public Relations