Creighton McEwen

About Creighton McEwen

I help enterprise organizations transform how they create, manage, and deliver content at scale. Over 20 years, I\'ve led this work from both sides—inside Adobe (twice) and as a consulting partner with brands like ServiceNow, Google, Amazon, Walmart, Marriott, T-Mobile, HPE, and Adobe (as a client).My focus: building the teams, systems, and AI-driven workflows that turn content operations from a bottleneck into a competitive advantage. I\'m implemented the platforms (Workfront, AEM, Creative Cloud) and designed the operating models that connect strategy to execution across complex, matrixed organizations.What sets me apart: I don\'t just advise on AI transformation—I build it. I prototype AI-powered workflows hands-on, then translates what works into scalable systems for enterprise teams. That practitioner creditibility changes the conversation with customers and stakeholders.I thrive at the intersection of content and creative, technology, and operations—where the real unlock is not alwys better tools, but better ways of working.

Experience

1. Managing Director Head of Operations & Delivery

   Aquent Studios

   Jan 2024 — Present

   I lead enterprise content and creative engagements for Fortune 500 clients—ServiceNow, Google, Amazon, Walmart, Marriott, and others—servicing as a strategic partner to their marketing and brand leadership.My team of 100+ strategists, program managers, and creatives delivers end-to-end creative and operations across a $20M annual book of business. I own client relationships, resourcing strategy, operational design, and delivery quality—balancing growth, profitability, and team development across global accounts.In parallel, I lead strategic consulting engagements—advising enterprise clients on content operations transformation, work management implementation, and digital asset management strategy. I speak on these topics at industry conferences including Henry Stewart Creative Operations events.Increasingly, my focus is on AI-driven transformation: prototyping and deploying AI-powered content workflows that accelerate creative velocity while maintaining brand governance. I bring a practitioner\'s perspective—building with the technology, not simply recommending it.I\'m also a key contributor to the Creative Operations Capability Model—an industry framework for scaling creative operations maturity.

Education

• Brigham Young University

  Bachelor of Arts (B.A.), Broadcast Journalism

  2001 — 2005

Skills

• Personnel Management
• Organization Skills
• Project Planning
• Team Management
• Process Implementation
• Online Advertising
• Web Content Production
• Approval Process
• Management
• Process Management
• User Experience
• Production Planning
• Resource Management
• Production Management
• Scheduling
• Project Coordination
• Broadcast
• Program Management
• Account Management
• Campaign Management
• Operations Management
• Digital Strategy
• Email Marketing
• Workflow Management
• Creative Briefs
• Creative Services
• Budget Management
• Analytics
• Online Marketing
• Content Development
• Campaign Plans
• Social Media Marketing
• Project Management
• Integrated Marketing
• Asset Management
• Budgets
• Digital Asset Management
• Project Management Tools
• Project Portfolio Management
• Content Management