Craig T Kelly
Creative Director, Marketing Content @The E.W. Scripps Company
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WORK HISTORY
Creative Director, Marketing Content @The E.W. Scripps Company
Atlanta, GA, US
Direct creative ideation, shoots, pitches, scripts and editorial direction for Scripps\' Marketing Creative Studio team. Serve as go-to creative for corporate and enterprise marketing, the occasional on-air promo, as well as a variety of projects covering the main pillars of Scripps creative output: sports, news, entertainment and CTV executions.
EDUCATION
The New School
Continuing & Professional Education, Harnessing AI in Creative Orgs
Choate Rosemary Hall
High School
The New School
Continuing & Professional Education, AI Concepts Apps for Creatives
Bucknell University
Bachelor of Arts, English
ABOUT CRAIG T KELLY
An engaged and dynamic creator with a passion for comedy, sports and entertainment and a proven track record of conceiving, writing and producing award-winning shows, promos and branded entertainment. Led creative at major networks, including Scripps, Comedy Central, TNT, TBS, TRU and TCM. Enthusiastic leader of teams of empowered creative agents in a variety of disciplines, including…• On-Air Promos: Create launch & brand campaigns for numerous basic cable channels that have won 10+ Promax awards during stints at TBS, TNT and Comedy Central.• Branded Content: write, produce and direct award winning co-branded spots and executions; supervise production & creative teams; boost sales and revenue.• True Crime Shows: develop leads; book, direct & conduct interviews; write scripts; produce and script-supervise re-creation shoots; story produce in post-production. Notable Honors:• Won G.E.M.A. gold (24) & bronze (23) for Scripps Branded Content creative • Won the CTAM Mark Award (TNT)• Webby-award nominee for TBS\'s daily clip show,\"Today\'s Riff.\"• Built in-house copywriting group for both Comedy Central and Turner Entertainment networks (TBS, TNT, TRU, TCM).• Manage multi-million dollar budgetsSpecialties: Creative direction, writing, story producing, video direction, team leadership, copywriting, branding and identity, integrated campaigns, new media, on-air promotions, online media, mobile, brand strategy, online video, social media, viral content, digital & linear contentReel: Here\'s some of my work. More upon request. https://vimeo.com/reviews/0c43ee3b-f262-43db-99c1-a849f0fdc553/users/13•••••35/folders/22••••59
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