Annie W.

About Annie W.

My mission is to continue fostering customer-centric solutions that resonate with market needs and contribute to sustained business growth. My approach combines analytical rigor with creative problem-solving, ensuring that strategic initiatives are both data-driven and user-focused.My role as Head of Brand Portal involves crafting the strategic vision and executing the roadmap for brand data analytics. This position capitalizes on my expertise in ads personalization, which I honed at Amazon by leading a transformative cross-publisher program. The team and I are dedicated to enhancing TikTok Shop through innovative data products, focusing on delivering exceptional value to brands and consumers alike.

Experience

1. Head of Brand Portal, Recommend Product

   ByteDance

   Feb 2024 — Present · US

   Led the strategy and roadmap for brand data analytics, collaborating with cross-functional teams to enhance omni-channel impact. • Developed innovative, data-driven solutions that optimized brand performance and accelerated growth. • Designed and implemented ML/AI-driven solutions, delivering measurable impact for brand clients. • Achieved 30+ times year-over-year growth in registered shops, showcasing the effectiveness of strategic initiatives.

Education

• University of Washington

  Master of Business Administration (M.B.A.), Finance, Marketing, Analytics

Skills

• English
• Team Leadership
• Driving Results
• Critical Thinking
• Problem Solving
• Communication Skills
• Data Analysis
• Microsoft Excel
• Program Management