Craig Crandall

About Craig Crandall

Who is Craig? First, let’s talk about the elephant in the room. I am a paraplegic in a wheelchair, but don’t think for a minute that it gets in my way or slows me down. I am an expert in end-to-end go-to-market strategy and execution, as well as managing C-suite alignment. I have more than 20 years of experience in managing highly complex partner relationships, where I prioritize building strong relationships based on shared value over short-term gains. My track record speaks for itself as I ascended to managing some of the most strategic relationships at Cisco, directly contributing to the success of the compute business.

Experience

1. Chief of Staff

   Marticulate

   Nov 2024 — Present

   After 25 years at Cisco, I decided it was time for a change of pace—and what better way than becoming my wife\'s unofficial Chief of Staff (okay, that might be generous). While she\'s been crushing it as a Fractional CMO, I\'ve been working behind the scenes to keep operations smooth so she can focus on what she does best. Where our expertise overlaps, I jump in. Where it doesn\'t, I stay out of the way and handle the details that keep a growing business running.

Skills

• Service Providers
• Solution Selling
• Unified Communications
• Managed Services
• Partner Management
• Cloud Computing
• Partner Development
• Sales Enablement
• Strategic Partnerships
• Channel Partners
• Data Center
• Channel Sales
• Demand Generation
• Enterprise Software
• Go-to-Market Strategy
• Business Alliances
• Channel
• Multi-Channel Marketing
• Smb