Crayton Caudill

About Crayton Caudill

I’m a 30-year-old visionary who’s been fortunate to learn a lot early, and now I’m putting it all together to build something meaningful. I’m the Founder of TORQ Coatings, a concrete floor coatings brand built to raise the standard in the home improvement industry. TORQ represents the next level of my vision, focused on building a brand that creates real impact for customers and meaningful opportunity for people. I’m passionate about learning, personal growth, and building my network. I love marketing, I’m excited about where AI is headed, and I enjoy applying modern tools and systems to build smarter, more scalable businesses. Faith plays a central role in how I lead and live. I believe in building with purpose and pushing people to become the best version of themselves. My goal is to create something that lasts, serves people well, and continues to stretch me as an entrepreneur and leader. Currently leading TORQ through pre-launch, starting in the Chicagoland and Milwaukee markets, with a long-term vision to expand as we grow.Always open to connecting with builders, operators, and leaders who value growth, execution, and purpose.

Experience

1. Founder

   TORQ Coatings

   Jan 2026 — Present · Lombard, IL, US

   Founder of TORQ Coatings, a floor coating and home improvement brand built to set a new standard in the industry.I’m responsible for the overall vision, strategy, and growth of the company, bringing together marketing, sales, operations, and customer experience under one aligned system. TORQ is being built with a focus on premium quality, strong culture, and scalable processes that create real value for customers and team members alike.Currently leading the brand through pre-launch with the first location serving the Chicagoland and Milwaukee markets, with a long-term vision to expand into additional markets as we grow.Passionate about building teams, developing leaders, creating exceptional customer experiences, and continuing to evolve as an entrepreneur in the home services space.

Education

• University of South Florida

  Bachelor of Science (B.S.), Organizational Leadership & Communication, General

  2014 — 2019

Skills

• Commercial Real Estate
• Project Planning
• Personal Development
• Evangelism
• Entrepreneurship
• Landscape Design
• Communication
• Spiritual Leadership
• Public Speaking
• Team Building
• Management
• Up-Selling
• Project Management
• Faith-Based
• Leadership
• Client Relations
• Sales Operations
• Microsoft Word
• Process Improvement
• Customer Service
• Lead Generation
• Research
• Client Retention Programs
• Direct Marketing
• Small Business
• Organization Skills
• Organizational Leadership
• Real Estate Development
• Powerpoint
• Microsoft Excel
• Investment Properties
• Microsoft Office
• Sales
• Training
• New Business Development
• Real Estate
• Cold Calling
• Marketing Strategy
• Direct Sales
• Teamwork