Crawford Rogers
Marketing | Strategy, Messaging, and Technology
- Role
- Marketing Strategist at Interstates
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Crawford Rogers
I’m an empathetic communicator with a proven track record of leading initiatives to improve business outcomes. Demonstrated ability to analyze complex issues and present findings in an audience-accessible manner. Innate curiosity and comfortable personal engagement help me build a strong rapport with my coworkers to solve problems and drive our organization to success.Career Highlights- Created and implemented digital marketing strategy that doubled qualified inbound leads year over year- Authored messaging and coordinated go-to-market plans for high-growth Get2Gas- Guided design and creation of multiple website builds- Led scoping, design, implementation, and cutover of modern CRM system- Architected and built PowerBI reporting suite that eliminated 40+ hours of monthly manual reporting- Hosted internal podcast and filmed/distributed 20+ videos to improve internal communications- Managed new SDS team that won over $1.8M in orders over 18 months
Experience
Marketing Strategist
Jul 2024 — Present
Partnering with offer category leaders to create go to market strategy for multiple offers across the Interstates suite of capabilities.
Education
University of Cambridge
Summer Study Abroad
2014
The University of Alabama
Bachelor’s Degree, Marketing
2012 — 2016
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