Kris Lachapelle Crawford
SaaS Marketing | B2B, B2B-B2C, B2G | GTM planning | Metrics-oriented | Team Leader & Coach | Chief Member | MBA
- Role
- Director of Marketing at Komline
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Kris Lachapelle Crawford
15+ years building and leading marketing teams to execute strategic global marketing programs that drive revenue, build brands, and elevate customer satisfaction. My superpower? Digging into data to find a story, which is then used to develop a broad range of content to serve as the foundation of growth-oriented marketing activities for B2B, B2G, and B2B-B2C campaigns. And, I have fun while I do it.Key Accomplishments:• Reduced cost per lead by 25% by focusing on metrics to determine marketing spend allocation.• Built a $10M pipeline in 12 months using account-based marketing.• Contributed to 30% revenue growth in a product family in 12 months. • Generated $1.5M in new business with a 30X ROI targeting multinational clients.• Developed a $3M revenue stream with a budget, achieving 300% ROI.• Secured coverage in top-tier publications, e.g, AdWeek, Business Insider, and USAToday.* Owned marketing and communications for multimillion-dollar M&A and private equity activities.
Experience
Director of Marketing
Jan 2025 — Present · Washington, DC, US
Building and Leading marketing team at Komline, global provider of advanced separation technologies that solve mission-critical challenges across Water & Wastewater, Agriculture & Renewables, and Industrial markets.
Education
The Johns Hopkins University - Carey Business School
Master of Business Administration (MBA), Marketing
University of Virginia
Bachelor’s Degree, Foreign Affairs & Spanish
Skills
- Market Research
- International Marketing
- Thought Leadership
- Financial Services
- Go-to-Market Strategy
- Leadership
- Analytics
- Online Marketing
- Management
- Integrated Marketing
- Demand Generation
- Interactive Marketing
- Campaign Management
- Strategic Partnerships
- Product Marketing
- Multi-Channel Marketing
- Salesforce.com
- Trade Shows
- Global Marketing
- Database Marketing
- Marketing
- Competitive Analysis
- Start-Ups
- Strategy
- Messaging
- Direct Mail
- Lead Generation
- Marketing Management
- Email Marketing
- Cross-Functional Team Leadership
- Online Advertising
- Marketing Strategy
- Business Development
- Digital Marketing
- Marketing Communications
- B2b
- Direct Marketing
- Digital Strategy
- B2b Marketing
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