Andrea Crass
Chief Marketing Officer | Strategic Leadership | P&L Ownership | Digital & Integrated Marketing | E-commerce | Brand Strategy | 3rd Party Marketplaces | Omni-channel Retail | M&A Experience
- Role
- Head of Marketing & Commercial Operations at Valley Vet Supply
- Location
- Fargo, ND, US
- LinkedIn followers
- 500 followers
About Andrea Crass
Hi there! I\'m a marketing leader with a passion for driving growth and…
Experience
Head of Marketing & Commercial Operations
Jan 2025 — Present · US
Lead Marketing, E-commerce, and Merchandising/Category Management. Responsible for company-wide marketing strategy, E-commerce initiatives, product assortment and pricing strategy, and participation in Board of Director meetings. General Manager for DTC business and >95% of company revenue.Responsible for all aspects of DTC:* P&L responsibility* Integrated Marketing - digital, print, social media, brand, PR* Promotional and GTM Strategy* E-commerce Operations and UX/UI* Merchandising - Assortment and Pricing Strategy
Education
Chadron State College
Bachelor of Arts (B.A.)
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