Kate Crandall
Principal Product Manager @Cint
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WORK HISTORY
Principal Product Manager @Cint
New Orleans, LA, US
Spearheading the 0-to-1 development of an integrated media intelligence platform, unifying consumer sentiment with conversion attribution.Directing end-to-end product strategy and business development, establishing a new high-margin revenue stream bolstered by strategic data partnerships.Championing product-led growth by translating complex data-science capabilities into intuitive narratives for executive buy-in.
EDUCATION
Northwestern University - Kellogg School of Management
Product Strategy: Discover, Develop, Manage and Market Products as a Business
University of Pennsylvania Graduate School of Education
M.S, Urban Education
Yale University
B.A., History of Science and Medicine
Centro de Lenguas e Intercambio Cultural, Sevilla, Spain
C1-Advanced, Spanish
ABOUT KATE CRANDALL
With over 9 years of experience, I bridge the gap between technical architecture and business development to build products that don\'t just function—they move markets. Most recently, I’ve led product portfolios generating $420M+ in annual revenue and am currently focused on unifying disparate data streams into high-value narratives for enterprise decision-makers.I thrive at the intersection of product strategy, business development, and product development.MY APPROACH COMBINES: 0-to-1 Innovation: Navigating ambiguity to identify, validate, and launch MVPs that become core revenue drivers. Commercial Strategy: Architecting GTM frameworks, strategic partnerships, and pricing models that scale. Inspirational Leadership: Cultivating mission-driven cultures where cross-functional teams are empowered to move with speed and purpose. I manage by influence to align engineering, data science, product design, product marketing, and sales toward a shared strategic vision.THE FULL-STACK ADVANTAGE: I am a full-stack product architect—equally comfortable defining technical requirements as I am pitching the long-term ROI to the C-suite.CORE EXPERTISE: Product Strategy • Business Development • 0-to-1 Discovery • Data Storytelling • Cross-Functional Leadership
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