Carolyn Siska Raleigh

About Carolyn Siska Raleigh

With 15+ years of experience at the intersection of marketing operations, demand generation, and revenue operations, I specialize in building systems that turn data into growth. My expertise spans the full lead lifecycle—designing and implementing funnel stages, lead scoring models, and end-to-end management processes that directly accelerate pipeline and revenue outcomes.I have successfully led multiple global Marketo implementations and integrated MarTech ecosystems (Salesforce, 6Sense, ZoomInfo, RingLead), reducing operational friction and improving speed-to-lead. Beyond the technical execution, I focus on creating repeatable frameworks, governance, and enablement programs that align Sales, Marketing, and RevOps teams under a shared revenue strategy.As a Marketo Certified Expert, I bring a passion for leveraging data-driven insights to optimize campaign performance, scale ABM initiatives, and deliver measurable ROI. Whether building dashboards for executive decision-making or driving adoption of new automation workflows, my goal is to ensure every initiative contributes to greater efficiency, alignment, and predictable revenue growth.

Experience

1. Sr Manager, Lead Operations - Amazon Freight

   Amazon

   Jun 2025 — Present · Chicago, IL, US

Education

• Oklahoma State University

  Bachelor of Arts - BA, Advertising

  2006 — 2010

• John Cabot University

  Bachelor of Arts - BA, International Marketing

  2009 — 2009

• Loyola University Chicago

  Bachelor of Arts (BA), Advertising and Public Relations

  2008 — 2008