Craig Yanagi

About Craig Yanagi

Craig Yanagi is the National Product Manager for JVC\'s Professional Video division. He has been involved with the development and marketing of the brand\'s professional product lines since 2005. Before joining JVC, he held positions in the development, marketing, and systems integration management of Sony\'s broadcast and production products beginning in 1989. Craig has been instrumental in expanding the Professional Video Division\'s market presence by introducing professional cameras, displays, production, and IP system products. His strategic branding, marketing, and product development of professional video devices have contributed to the growth and establishment of JVC in top-tier broadcast, ENG, and production applications worldwide. Additionally, his ability to cultivate key third-party relationships with innovative and market-leading companies that provide complementary operation and workflow solutions has helped to strengthen the foundation of JVC\'s professional products in major segments. He has demonstrated strong product leadership skills and a proactive business management style, which has helped generate increased awareness for JVC\'s 4KCAM, CONNECTED CAM, and ProHD product lines and attain multiple industry accolades. Craig is also a veteran of Sony\'s broadcast and production divisions, where he managed the DVCAM, Betacam, Umatic, Hi8, and S-VHS product lines. His responsibilities included marketing and promotion, product development, budgeting, P&L, and the company\'s third-party alliances. He has held the account management position for the largest system integrators in the U.S, coordinating both domestic and international project transactions with multiple inter-company products, sales, and service groups worldwide.

Experience

1. National Product Manager

   Jvc Professional Video

   Nov 2005 — Present · Wayne, NJ, US

   Branding, marketing and product development of professional camcorders, display and IP system devices. Third party liaison to companies that provide complimentary and workflow solution products and services.

Education

• New York Institute of Technology

  MBA

• University of San Diego

  Diversified Liberal Arts