Craig Walton

Sr. National Account Sales Manager

Role
Sr National Account Sales Manager at YETI
Location
Akron, OH, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Craig Walton

National Account Sales Manager with 19 years of award-winning experience communicating brand stories, building strong trade channel relationships and generating revenue while achieving sales targets. Proven track record of excelling in fast-paced environment while maintaining focus on account growth, new distribution and brand merchandising.

Experience

  1. Sr National Account Sales Manager

    YETI

    Sep 2024 — Present

    Manage sales within the YETI National Accounts portfolio by analyzing SPS driven POS data, collaborating with demand planning teams, and creating strategic marketing + merchandising initiatives with internal and external cross functional, multi-level relationships to drive revenue growth.

Education

  • The Ohio State University

    BA, Strategic Communication

    1999 — 2004

Skills

  • Distribution Strategies
  • Consultative Sales Management
  • Salesforce.com
  • Sales
  • Sales Presentations
  • Merchandising
  • Disc
  • Golf
  • Strategic Communications
  • Strategic Prospecting
  • Product Demonstration
  • Sales Operations
  • Sporting Goods
  • Key Account Management
  • Cognos
  • Territory Management
  • Golf Instruction
  • Sales Force Development

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Craig Walton — Sr National Account Sales Manager at YETI in Akron, OH, US | Unifers