Craig Rosa
Digital-first public media executive and producer: editorial leader, content strategy & development, expertise in not-for-profit revenue and sustainability. 15+ years leadership + innovation with KQED.
- Role
- Senior Digital Editor, Science at KQED
- Location
- Redwood City, CA, US
- LinkedIn followers
- 500 followers
About Craig Rosa
Public media executive with deep understanding of digital strategy, sustainability, and digital content production. 25-year career in non-profit digital media. Recognized subject matter expert on digital video strategy. KQED Experienced Leaders Program and Digital Video Strategy training backed by MA degree. Created and produced PBS’s most successful station digital video series, Deep Look: 313M+ views and 1.8M+ subscribers. Series won Webby Award, 8 NorCal Regional Emmys, 3 SPJ Awards, 4 international Jackson Wild Media Awards, and recognition throughout PBS system as a model of quality, audience development and sustainability. Pioneered, expanded and contributed to new revenue streams generating $1M+, including foundation funding, digital distribution agreements, advertising, crowdfunding, corporate sponsorships, revenue sharing, non-theatrical/educational licensing, and 4K footage sales. Co-led KQED’s first podcast design challenge and first Hackathon among other innovations and initiatives. 9-time participant in Jackson Wild Virtual Mentorship Program, mentoring young filmmakers and supporting diversity, equity, and inclusion (DEI) initiatives in the filmmaking community. Presented at conferences and workshops with PBS, BBC, National Geographic, and other leading media organizations. Solid professional relationships with PBS national office, Nature, Nova, PBS NewsHour, dozens of public media stations. Mentor and trainer who earns loyalty of staff, achieving historically low turnover. Known throughout KQED for dynamic, trusted, flexible, and compassionate leadership. Intermediate skill in Spanish. Specialties: Digital Strategy, Sustainability, Content Development, Executive Producer, Team Leader, Digital Production, Audience Development, Analytics, Storytelling, New Technology Integration, Product Development, Business Development, Media Production, Video Editing, Exhibit Development, Social Media, Project Management, IT Planning, SEO, Ecommerce, CRM.
Experience
Senior Digital Editor, Science
Oct 2015 — Present · San Francisco, CA, US
Develop and implement strategy for digital video, aligning with KQED strategic plans, business goals, and industry trends. Design and lead multiple cross-departmental digital strategy projects. Build and manage teams throughout KQED (content, legal, development, interactive, education, social media outreach, and many other stakeholders). Series Producer of award-winning, digital-first science series Deep Look for YouTube created by KQED and presented by PBS Digital Studios: 313M+…
Education
Sati Center for Buddhist Studies
Certificate, Buddhist Eco-chaplaincy Training
UCLA
Bachelor of Arts - BA, World Arts and Cultures
New York University
Master of Arts - MA, Performance Studies
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