Craig Ford
Head of Sales, Marketing and Digital Solutions @Motability Operations Ltd
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WORK HISTORY
Head of Sales, Marketing and Digital Solutions @Motability Operations Ltd
Bristol, GB
I am responsible for mfldirect, the UK\'s leading wholesale platform for used vehicles. I lead a department of multidisciplinary teams comprising of Product Management, Digital Marketing, Ecommerce, UX Design, Digital Development, Business Development, Telephone Sales and Field based Relationship Management. We are focused on ensuring mfldirect remains the UK\'s leading wholesale platform where dealers choose to start their purchasing journey each day.
EDUCATION
University of the West of England
Master’s Degree, Marketing
Solent University
Bachelor’s Degree, Journalism
SKILLS
ABOUT CRAIG FORD
An experienced Product Leader who is motivated by establishing and leading high performing teams to collaborate across functions to delivery customer and business value. I am passionate about improving the customer experience by harnessing data and customer insights to deliver incredible outcomes. I am currently working with some brilliant people to establish a product led strategy for one of the UK’s largest vehicle remarketers. We are transforming the way in which we take our vehicles to market making internal efficiencies and creating amazing customer journeys along the way.
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