Craig Rexroad
Senior Director, Corporate Communications & Government Relations Director of Communications @Thai Union Group PCL.
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WORK HISTORY
Senior Director, Corporate Communications & Government Relations Director of Communications @Thai Union Group PCL.
CA
Reported to the Global Heads of Legal, Sustainability, and CEO of TUNA\'s North American subsidiaries, under the aegis of Thai Union, a paramount seafood giant globally. Crafted an avant-garde legislative policy program in North America spanning myriad governmental echelons. Represented TUNA at esteemed Federal Agency Committees and pivotal industry consortiums.
EDUCATION
University of the Pacific
Communications Studies, emphasis public relations
ABOUT CRAIG REXROAD
Senior Director of Communication and Community & Government Relations with a distinguished history spanning private, public, and federal sectors, including elite agencies and corporate environments. Renowned for executive communications, media relations, crisis management, and government relations expertise. Acclaimed for elevating brand presence through strategic PR, nurturing executive relationships, and reinforcing brand reputation and designing and implementing a unified corporate communication strategy to magnify visibility, reinforce brand recognition, and foster trust among stakeholders. Career Highlights: Strategic Management & Leadership: Transformed an underperforming agency into the third largest PR firm in Los Angeles by leading the transition from annual losses to consistent profitability. Internal Communication & Team Management: Revitalized an in-house communications team, achieving a 145% increase in media coverage for the company and its major product lines within 10 months. Cost Efficiency & Brand Promotion: Overhauled the trade advertising process for Discus Dental brands, resulting in a 31% annual cost reduction and a 123% boost in ad & editorial coverage. Change Management & Communication Strategy: Directed the change management and external communications strategy for the historic corporate merger between Albertson’s and American Stores (Lucky’s) at The Rogers Group. Brand Revitalization & Event Management: Orchestrated the Giorgio Beverly Hills brand relaunch at Rogers & Cowan, culminating in a glamorous Grammy fundraiser and concert in partnership with NARAS and the Los Angeles Mayor’s Office. Crisis Management & Community Relations: Commanded McDonald’s local crisis media relations during the Malibu Wildfires and the Northridge Earthquake at Chiat/Day, also serving as the Red Cross liaison for exemplary community outreach efforts. Event Management & Public Relations: Supervised as Sr. Press officer & venue chief for the 2015 Special Olympics World Games/Long Beach Sailing venue. Creative Campaigns & Event Production: Devised the award-winning Vidal Sassoon Street Style event series across multiple cities, culminating in a grand fashion show in Bryant Park during NY Fashion Week for P&G. Areas of Expertise: Spokesperson Duties | Public Affairs | Operational Management | Strategy Execution | Risk Management | Business Continuity | Stakeholder Management | Communication Strategy | Corporate PR | Internal Communications | Issues Management | Community Relations | Staff Management | Vendor Management
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