Craig Premo

About Craig Premo

Light bulb moments.” That’s what colleagues say I create for healthcare organizations. I excel at making sense of complex marketing challenges, finding better ways forward, and securing stakeholder buy-in.MY IMPACTI find innovative ways to solve perplexing problems, often by challenging the status quo. Once outside the lines, I focus on finding the best way forward – diving deep into a topic or issue and considering the alternatives. With this comprehensive approach, I build trust and move others to support my point of view. I focus on what could and should be. HOW I CREATE VALUE FOR HEALTHCARE-RELATED BUSINESSESInnovation – I apply design thinking concepts to ideate and craft unique solutions to achieve business goals.* OUTCOME—Developed and implemented a company’s first Account-based Marketing (ABM) program, which contributed to closing almost $60 M in revenue in under a year.* OUTCOME – Repositioned a healthcare technology and services company to stand out above the noise. Concepted, art directed, and wrote the copy for an interactive quiz game that generated 600 leads and site visits in its first three months.Strategy - I dive deep into a topic or challenge and develop marketing campaigns that get sustainable results.* OUTCOME - Increased referrals to the liver institute of a major healthcare system by 23% YOY. How? By studying the institute’s results compared to larger, more well-known systems in the same market. I found a key statistic demonstrating our excellence and coupled it with compelling patient stories.* OUTCOME – Increased brand awareness from 43% to 51% in the first year of a new brand campaign.Execution—I’m hands-on. As an effective coach and manager, I operationalize initiatives, create the process, and execute the plan.* OUTCOME – Engineered a 16% CTR and nearly half a million dollars of closed business. How? I designed and deployed a SAAS software product launch for a healthcare startup through an omnichannel campaign that generated a 45% increase in website visits and video views.* OUTCOME - Marketed a new distribution partnership that closed $150 million in business.LEADERSHIP STYLEI Collaborate—I assess my team’s collective strengths, bring out each individual\'s uniqueness, and elevate our overall performance.I Educate—I clarify the big picture, align my team’s mission and “WHY”, and secure their commitment.LET’S CONNECTI’m always interested in expanding my network of healthcare professionals who are finding ways to create their own “light bulb moments”.

Experience

1. Director of Marketing

   Rosmansearch

   Dec 2025 — Present · Dallas, TX, US

   I oversee marketing strategy and execution for Rosman Search, building the systems, messaging, and content that enable our recruiters, elevate our brand, and support neurology, neurosurgery, urology, GI, and leadership placements nationwide.

Education

• Duke University - The Fuqua School of Business

  Master of Business Administration, Marketing

• Southern Methodist University

  Bachelor of Fine Arts, Bachelor of Business Administration, Cinematography and Film/Video Production, Business

• North Carolina State University

  Masters of Graphic Design, Multimedia and Web Design

Skills

• Interactive Marketing
• Online Advertising
• Web Design
• Team Building
• Social Networking
• Social Media
• Marketing
• Online Marketing
• Social Media Marketing
• Strategic Partnerships
• Sem
• Project Management
• Problem Solving
• Design Management
• Brand Management
• Information Architecture
• Sales
• Proposal Writing
• Email Marketing
• Business Development
• Market Intelligence
• Digital Marketing
• Creative Direction
• Strategy
• E-Commerce
• Web Development
• SEO
• Mentoring
• Data Analysis