Craig Polizzotto
Graphic Designer @1-800-FLOWERS.COM, INC.
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WORK HISTORY
Graphic Designer @1-800-FLOWERS.COM, INC.
NY, US
1800Flowers.com, Inc. is an online retailer providing customers with an exciting destination for their gifting needs across a Family of Brands including 1800flowers.com, Harry & David, Cheryl’s Cookies, and Shari’s Berries generating over 30M+ gifts a year, and revenues exceeding $2B+.Provide top-level creative strategy to develop and execute designs that support loyalty and multi-brand customer acquisition efforts for the Enterprise Loyalty Marketing team producing hundreds of emails, banners, display ads, and feature pages. Lead designer overseeing cross-brand creative initiatives at the nation’s leading gifting company. I translate strategic goals into cohesive, high-performing design systems that connect with millions of customers each week. Known for developing efficient workflows, driving creative innovation, and elevating brand storytelling through design. KEY ACHIEVEMENTS• Designed the weekly founder/CEO newsletter, blending leadership insights with emotionally resonant storytelling. Grew circulation from 4M to 15M+ weekly subscribers.• Lead Creative team on Celebrations Passport quarterly “event” campaigns driving 1/3 of yearly memberships and generating over $2M in revenue.• Created the rebrand of the Celebrations Passport program. Developed logo, icons, banners, join page, and email communications.• Instrumental in the redesign of all lifecycle emails helping increase Celebrations Passport benefit awareness to members growing buyer frequency 3.5X+.
EDUCATION
St. John's University
BFA, Graphic Design
SKILLS
ABOUT CRAIG POLIZZOTTO
I\'m a highly motivated and dependable Creative Director. Great design has been at the core of everything I do. It\'s been both my career and my passion. I take pride in being able to create a harmonious balance between business objectives and creative outcomes. I am very hands-on, leading by example. I feel this inspires exceptional teamwork and creativity.AREAS OF EXPERTISECreative & Art Direction — Print & Web Design — Communication — Decision Making — Leadership — Strategic Planning — Color Theory — Project Management — Brand Management — ROI — Client Relations — Illustration — Animation — Mobile Strategy — Typography — Marketing Strategy — Problem Solving — Iconography — Design Thinking — Brand ContinuityCAREER HIGHLIGHTS• Generated 100 million dollars in revenue through tens of thousands of email campaigns, web pages, promotional banners, and print catalogs.• Dedicated creative leader managing teams as large as 15 with proven ability to motivate staff through goal-setting, employee empowerment, and rewards for excellence resulting in improved cohesiveness and overall performance.• Valued and trusted by colleagues for strong work ethic, creative team leadership, and open-mindedness to collaboration.• Proven ability to consistently provide creative excellence through beautiful design solutions, illustration, typography, color theory, and animation to successfully achieve tangible results.PROFICIENCIESPhotoshop | Illustrator | Dreamweaver | Fireworks | InDesign | HTML/CSS | Office | MAC & PC PlatformsVisit craigtp.com for more info.
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