Craig Miller

About Craig Miller

Experienced and performance driven U.S. and global marketing manager. Developing multi-channel marketing programs, overseeing implementation and execution, increasing profitable revenue while reducing the cost of customer acquisition and retaining customers. Adapts readily to new challenges. Key strengths: Strategic and integrated marketing plans and budgets Analytics forming business insights Marketing effectiveness Superior communication skills Primary and secondary market research Completing multiple projects on strict deadlines Sales support Value proposition development Managing ad agency / vendors Social Media / Google AdWords Certified / Google Analytics Individual Qualification / Bing Ads Accredited Professional People management / event planning #global marketing,#analytics,#b2bmarketing,#marketing,#marketingstrategy,#socialmediaExperienced in marketing to key accounts, engaging customers earlier in the sales process and changing and reframing the conversation from price to value selling. I can help reveal to customers the needs they don\'t know they have. I\'ve served on multiple corporate due diligence teams - and on an integration team after a successful acquisition.Proficient on PC and Mac with advanced knowledge of Microsoft Office Suite (Word, Access, Excel and PowerPoint), Adobe (Photoshop), WordPress, SQL, Tableau, Customer Relationship Management systems (Salesforce, ProsperWorks) & NOP Commerce. Strong quantitative skills, primary and secondary marketing research - translating data into insights.I am culturally aware, well-traveled and versed in international and current events. I am an ethical and principled individual with strong communication skills. Languages studied include: Latin, German, Spanish and Mandarin.Certified BBQ Judge and a craft brewer

Experience

1. Marketing Director - Liquid Land Americas

   World Kinect

   Nov 2024 — Present · Overland Park, KS, US

   World Kinect (NYSE:WKC) is a trusted energy solutions provider. Every day, we provide a powerful integrated platform to optimize energy, logistics, and related services for customers around the world. associates provide 50+ energy and fuel products across 150 countries. In 2025, World Kinect Corporation ranked No. 106 in the Fortune 500.In addition to previous responsibilities, I have marketing leadership for our Commercial & Industrial business segment, including our Flyers and Quick Fuel cardlock brands.

Education

• Washburn University

  Bachelor of Business Administration (BBA), Economics, Finance

• The University of Kansas School of Business

  Master of Business Administration (MBA), Marketing / IT

Skills

• Contract Negotiation
• Presentation Skills
• Hosting Events
• Budgets
• Marketing Plan Creation
• Emotional Intelligence
• Social Media
• Social Media Marketing
• Marketing
• Search Engine Optimization (SEO)
• B2b Marketing
• Leadership
• Marketing Strategy
• Salesforce.com
• Advertising
• Strategy
• Online Marketing
• International Market Analysis
• New Business Development
• Google Analytics
• Acquisition Integration
• Business Strategy
• Forecasting
• Contract Management
• Economics
• Business Strategy Formulation
• Marketing Intelligence
• Budgeting
• Data Analysis
• Marketing Communications Planning
• International Marketing
• Project Management
• Integrated Marketing
• Cultural Awareness
• Management
• Foreign Languages
• Business Planning
• Quantitative Analytics
• Data Mining
• Marketing Research