Craig Merrigan
Co-founder & CEO of Spotlight Solar
- Role
- Co-founder and CEO at Spotlight Solar
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Craig Merrigan
Co-founded Spotlight Solar, a pioneer in making solar energy beautiful and engaging. Spotlight makes properties more enjoyable with solar structures that provide shade, clean power, and beauty.About me, since you\'re here:I\'m a courageous marketer and business leader, with broad experience in consumer and B2B. Specialties include brand building, category creation, product design, channel enablement, event marketing, pricing, and treating people with dignity.Selected bragging (with apologies):Founded Spotlight Solar, pioneered new product category. Launched Lenovo consumer business in 10 countries - Best of CES awards. Led global brand building for Lenovo and ThinkPad. At IBM, originated profit optimization method for demand generation and received CMO award for sales enablement. Launched IBM Home Director business (created new category). Overhauled Quaker sales and marketing incentive structure. Consulted for Comcast, solar industry, Target, Motorola, Republic Wireless, and Bandwidth.
Experience
Co-founder and CEO
Jan 2010 — Present · Chapel Hill, NC, US
Design and manufacture of architectural solar structures. A pioneer in making solar energy beautiful and engaging. Spotlight makes properties more enjoyable with solar structures that provide shade, clean power, and aesthetics. Led the company to pioneer a category, introduce products, achieve revenue / profit, and raise seed + series A rounds.
Education
University of Notre Dame
BBA, Finance, Philosophy
University of Rochester - Simon Business School
MBA, Marketing, Entrepreneurship
Skills
- New Business Development
- Pricing
- Marketing
- Global Marketing
- Consumer Electronics
- Strategic Partnerships
- Entrepreneurship
- Corporate Branding
- Team Leadership
- Solar Energy
- Design Management
- Go-to-Market Strategy
- Competitive Analysis
- Start-Ups
- Multi-Channel Marketing
- Executive Management
- Demand Generation
- Business Development
- Advertising
- Digital Marketing
- Marketing Management
- Integrated Marketing
- Consumer Marketing
- International Marketing
- Marketing Communications
- Product Marketing
- Leadership
- B2b
- Strategy
- Direct Marketing
- Sales Enablement
- Coaching
- Brand Management
- Marketing Strategy
- B2b Marketing
- Brand Development
- Segmentation
- Strategic Thinking
- Consumer Products
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