Craig Mace
Partner @Twas Now Brewing
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WORK HISTORY
Partner @Twas Now Brewing
Kitchener, ON, CA
Developing brand identity, storytelling, and go-to-market strategy for a hyper-local pico-brewery, inspired by regional history and culture.Oversee sales, marketing, and community engagement, establishing Twas Now Brewing as a unique brand within the Waterloo Region craft beer scene.
EDUCATION
Grand River Collegiate Institute
Diploma, High Scoool
Seneca Polytechnic
Diploma, Graphic Design
SKILLS
ABOUT CRAIG MACE
Marketing leader and storyteller with 20+ years of experience driving brand growth, demand generation, and go-to-market strategies across diverse industries, including energy, technology, manufacturing, education, and consumer markets. Recognized for leading cross-functional teams to deliver high-impact, multi-channel campaigns that increase market share, strengthen customer engagement, and accelerate pipeline growth. Skilled in campaign management, strategic communications, marketing automation, and digital transformation, I combine creativity with data-driven decision-making to deliver measurable business results. Passionate about mentoring teams, building scalable marketing systems, and helping organizations thrive in competitive global markets.
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